The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Role and Responsibilities
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, including and all its products’ and services’ individual websites, social networking pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs. Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.