Job Description - Digital Marketing Executive

Job Summary

 

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Role and Responsibilities

  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.

  • Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile,.

  • Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.

  • Leading ongoing management of digital touch points, including www.telcovisiongroup.com and all its products’ and services’ individual websites, social networking pages, and mobile.

  • Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting.

  • In depth knowledge of SEO and adwords programs. Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.

Qualifications and Education Requirements

  • Bachelor’s degree or diploma in Graphics related field or in Marketing

  • 2 years of experience in digital marketing within the Telecommunications or High Tech industry.

  • 3 years minimum Sales and Business development experience

  • Deep understanding of digital marketing and digital production.

  • Proven experience delivering effective and innovative digital campaigns.

  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.

  • Experience managing successful social media campaigns, and a solid understanding of social marketing.

  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

  • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.

  • Strong management skills, excellent oral and written communication skills.

  • Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS

  • Devising strategies to drive online traffic to the company website.

  • Tracking conversion rates and making improvements to the website.

  • Developing and managing digital marketing campaigns

  • Utilizing a range of techniques including paid search, SEO and PPC. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Overseeing the social media strategy for the company.

  • Managing online brand and product campaigns to raise brand awareness.

  • Managing the redesign of the company website and all other websites which are managed by the company.

  • Improving the usability, design, content and conversion of the company website

  • Responsibility for planning and budgetary control of all digital marketing

  • Evaluating customer research, market conditions and competitor data.

  • Review new technologies and keep the company at the forefront of developments in digital

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Preferred Skills

  • Passion to new digital solutions

  • Presentation skills

  • A masters degree is definitely a plus

  • French is a plus

Benefits

  • A monthly base salary

  • Annual Bonus based on performance and meeting the assigned personal KPI’s

  • A training on the product(s)/Service(s) which you will be managing

  • A friendly atmosphere and an environment which is open to advance your career

Job Type: Full-time

© Telcovsion Group - 2018

Lebanese chamber of commerce in Nova Scotia - Halifax
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